HeyHeyHey connect for TEDx Amsterdam

PostPanic directing duo HeyHeyHey create a stylish trailer for the Amsterdam event.

21 OCTOBER 2013, AMSTERDAM, THE NETHERLANDS OCTOBER 2013

Summary

PostPanic directing duo, HeyHeyHey, create a stylish trailer for the TEDx event coming up in Amsterdam next month. 'We’ve tried to tell a story without telling an actual story. It’s all about encounters, connections, everyday life, a book and a goldfish, but not really', explain HeyHeyHey cryptically.

Inspired by the Charles Eames quote, 'We work because it's a chain reaction, each subject leads to the next', PostPanic directing duo HeyHeyHey create a stylish trailer for the TEDx event coming up in Amsterdam next month.

'We’ve tried to tell a story without telling an actual story. It’s all about encounters, connections, everyday life, a book and a goldfish, but not really', explain HeyHeyHey cryptically.

The trailer focuses on a roundabout motion which introduces random characters with individual stories who intersect without realising, to create 'positive twists and new influences' - themes which tie into the TEDx experience. As HeyHeyHey explain, 'free will and chance become mutually reinforcing'.

HeyHeyHey's choice of a direction presents a highly stylised and cinematic world where situations are staged in a humorous/ tongue-in-cheek manner (keeping in line with previous HeyHeyHey films such as Mini Melvin https://vimeo.com/40591593).The trailer was filmed in Amsterdam with a bespoke circular set allowing the constant feel of motion as the actors played out their scenarios.

HeyHeyHey expanded elements of the film as part of their overall TEDx branding campaign which also included print, web and show bumper content creation.

Credit list:

Client: TEDxAmsterdam
Director: HEYHEYHEY
Production: PostPanic / HEYHEYHEY
Executive Producers: Ania Markham & Jules Tervoort
Producer: Annejes van Liempd
PostProduction: PostPanic

DOP: Diderik Evers
Music Composition: Audiobrand, Bram Meindersma

Relevant links

Quotes

" 'We’ve tried to tell a story without telling an actual story. It’s all about encounters, connections, everyday life, a book and a goldfish, but not really'." HeyHeyHey

About PostPanic

PostPanic is an internationally awarded and respected Dutch film company.

PostPanic is made up of three divisions: PostPanic (commercial film), PanicProgram (emerging commercial talent) and PostPanic Pictures (long format film).

Founded in 1997, PostPanic closely guards its unique creative attitude and continues to produce memorable visual work for the advertising, entertainment, broadcast, retail and music industries worldwide.

The Amsterdam home is made up of a permanent international team composed of producers, directors and creatives specializing in live action, motion graphics/animation, VFX and installations.  PostPanic also host and curate the popular bi-annual inspiration evenings, The PanicRoom (an invite-only night for the Amsterdam creative community).

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