PostPanic find their funny for DisneyXD

New channel idents showcase PostPanic's crafty side

16 JULY 2013, AMSTERDAM, THE NETHERLANDS JULY 2013

Summary

PanicProgram@PostPanic director Erwin van den IJssel was asked by DisneyXD to create a series of channel idents to promote the channel's summer theme of 'Chain Reactions'. Erwin decided to build story-based chain reactions which were crafted entirely out of objects kids could find at home.

PanicProgram@PostPanic director Erwin van den IJssel was asked by DisneyXD Netherlands to create a series of channel idents to promote the Dutch channel's summer theme of 'Chain Reactions'.
Erwin decided to build story-based chain reactions which were crafted entirely out of objects kids could find at home. The joy he wanted to capture was that of being able to build things that your parents would raise their eyebrows at (hence the flying squeezy-bottle heron and exploding sports-field). The heros of the idents are the kids themselves - cut out of snapshot photos and placed on cardboard figures. Disney XD also specified that the idents must have a Dutch 'feel' so objects were carefully made from subtely recognisable materials and products, such as the various food tins and bottles, chip boxes for football goals and traditional Dutch biscuits.

CREDITS:

Project: Disney XD Idents

Client: The Walt Disney Company Benelux,
On-Air Manager: Nancy Theunissen, The Walt Disney Company Benelux
Promo Producer: Elmar Scharff , The Walt Disney Company Benelux

Production Company: PostPanic
Executive Producers: Ania Markham, Jules Tervoort, PostPanic
Director: Erwin van den IJssel, PostPanic
DOP: Hessel Waalewijn,
Producer: Liene Berina, Post Panic
Senior Producer: Annejes van Liempd, Post Panic
Art Direction: Roger Denton; Design, Nicole Nieuwenhuis, Jelier&Schaaf
Music and Sound Design: Jochen Mader, Audionerve
Post-Production: PostPanic
Editor: Ine van den Elsen, Post Panic
Motion Graphic Artist: Doma Harkai, Donat Ertsey, PostPanic
Production Assistant: Alba Sueiro, Post Panic

Relevant links

Quotes

"I really enjoyed myself with these idents particularly coming up with stuff that kids would like as well as adults. The fun part really started once we started building the objects especially the trial and error aspect of what worked well and what didn't. " Erwin van den IJssel, Director

"The project tickled our fancy as PostPanic because Disney XD wanted to appeal to the cheeky side of 7-12 year olds as well as have it seasoned with a subtle local (Dutch) flavour. Lots of ingredients to play with and the result was a really fun project that we were all sorry to see come to an end. It got a thumbs up though from all our own kids so we finally managed to impress them with our day job ;)" Ania Markham, Executive Producer

About PostPanic

PostPanic is an internationally awarded and respected Dutch film company.

PostPanic is made up of three divisions: PostPanic (commercial film), PanicProgram (emerging commercial talent) and PostPanic Pictures (long format film).

Founded in 1997, PostPanic closely guards its unique creative attitude and continues to produce memorable visual work for the advertising, entertainment, broadcast, retail and music industries worldwide.

The Amsterdam home is made up of a permanent international team composed of producers, directors and creatives specializing in live action, motion graphics/animation, VFX and installations.  PostPanic also host and curate the popular bi-annual inspiration evenings, The PanicRoom (an invite-only night for the Amsterdam creative community).

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