EXPERIS 3d projection - 'Human Age'

One-off visual event helps launch the global brand in Netherlands.

07 MAY 2012, AMSTERDAM, THE NETHERLANDS APRIL 2012

Summary

PostPanic produces one-off visual event to launch global brand in Netherlands. PostPanic directors and motion graphic specialists, Eat My Dear, take on the challenge of creating the 4 minute projection experience for global brand 'Experis' on Amsterdam's iconic Gashouder at the Westerpark. This is EatMyDear's 2nd projection mapping project to date (they also directed PostPanic’s 3d projection in Dubai for washing powder brand, Ariel).

9pm, 1st April 2012, Amsterdam’s Westergasfabriek - the stunning historical setting for an ambitious 3d projection on one of the most distinctive buildings in The Netherlands to help launch new Manpower Group company, Experis. The famous cylinderical shape of the Gashouder (a steel gas tank built in 1902 which can extend to a height of 40m) provided an opportunity for PostPanic to push 3d projection technology even further and create a stunning 4 minute visual ride through the story of ‘The Human Age’ - the aptly titled primary focus of the new Experis recruitment brand.

Calling upon Experis and Manpower’s core belief in inspiration and creative focus in the workplace of the future, the brand commissioned Amsterdam-based creative studio, PostPanic to produce a unique piece of visual art not only to act as a distinctive launch moment for the brand in the Netherlands but also for the enjoyment of art lovers and local residents in the area.

PostPanic directors and motion graphic specialists, Eat My Dear, took on the challenge of creating the 4 minute projection experience - this their 2nd projection mapping project to date (they also directed PostPanic’s 3d projection in Dubai for washing powder brand). Jules Tervoort, Executive Producer at PostPanic, ‘This was a great project for us because Experis ultimately gave us the freedom to achieve something highly ambitious - an abstract and graphic interpretation as a journey through their story of ‘The Human Age’. In addition, we were given this amazing building to use as a canvas and it meant we could really let our imaginations use the building’s cylindrical shape to its full potential.’ Amsterdam’s Massive Music provided the dramatic soundtrack which accompanied the final visual experience.

About Eat My Dear

Directing duo Eat My Dear are Austrians Markus Hornof and Patrick Sturm. Having studied graphic design and computer animation respectively, the two friends decided to combine forces and specialize within motion design work. They represent the new generation of director designers who seamlessly combine CG with 2d motion graphics. They have been directing with PostPanic since 2007 working on projects for brands including Ariel, Audi, MTV, Time Warner and Red Bull.

Relevant links

Quotes

"‘This was a great project for us because Experis ultimately gave us the freedom to achieve something highly ambitious - an abstract and graphic interpretation as a journey through their story of ‘The Human Age’. In addition, we were given this amazing building to use as a canvas and it meant we could really let our imaginations use the building’s cylindrical shape to its full potential.’" Jules Tervoort, Executive Producer at PostPanic

About PostPanic

PostPanic is an internationally awarded and respected Dutch film company.

PostPanic is made up of three divisions: PostPanic (commercial film), PanicProgram (emerging commercial talent) and PostPanic Pictures (long format film).

Founded in 1997, PostPanic closely guards its unique creative attitude and continues to produce memorable visual work for the advertising, entertainment, broadcast, retail and music industries worldwide.

The Amsterdam home is made up of a permanent international team composed of producers, directors and creatives specializing in live action, motion graphics/animation, VFX and installations.  PostPanic also host and curate the popular bi-annual inspiration evenings, The PanicRoom (an invite-only night for the Amsterdam creative community).

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